SWOT & Etop analysisCollege desh baghat mgt (mandi gobindgarh) A VIEW SWOT & Etop analysis MBA Strategic Management Unit II(2). Environment Threat and Opportunity Profile (ETOP.) Meaning of Environmental Scanning: Environmental scanning can be defined as the process by which. Etop in strategic management pdf. Need for greater strategic thinking felt. Trends Probability of Occurrences Impact on strategies S1 S2 S3 T1 T2. Etop analysis.

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This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment.

ETOP-Environmental Threat and Opportunity Profile

GE specializes in growth areas such as drilling equipment and compressors. Regards Vinay Kumar Sharma. Growing affluence among urban consumers; Exports potential high. When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

Once an organization gets into reputation problems, it goes on growing like weeds in a garden. ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from stratevic external and internal environment to key people within the corporation or organization.

It aspires to continue to develop technology overlaps between the businesses it has. Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand.

ETOP-Environmental Threat and Opportunity Profile

Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead. Matrix Structure suits businesses with diverse products and diverse markets.

Strategies are means of operationally signing a policy for goals and objective. GE is cash rich company. Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available.

Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc.


Sometimes very micro and neglected issues mar the strategy. Managing image of an organization is most important in the stgategic environment. Efforts should be taken to make assessments more objective wherever possible. The main business of the company is in Motor Bike manufacturing managemen the domestic and exports markets.

However, they are facing tough competition in oil exploration and production from private players like Reliance, Essar, Adani, etc. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities.

Global Competitiveness Index for igniting economic growth.

It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead. The preparation of ETOP strategkc dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

The downstream sector is a term commonly used to refer to the refining of crude oil and the selling and distribution of natural gas and products stratetic from crude oil. This would enable managers to violate strategies when it is necessary. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public.

Wishing you good luck and best wishes to your sincere endeavours. India is weak in it. There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc.

Oil and gas majors like Cairn, ONGC and Reliance have lined up plans for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth. Analhsis opportunities can be foreseen, such as being able to expand a franchise into a new city. Matrix Structure suits businesses with diverse products and diverse markets August 6, Leave a Reply Click here etip cancel reply.

As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the manaegment.

Currently, Dehradun based University of Petroleum and Energy Studies is considered as the only private University which offers PHD, post graduate and undergraduate courses in energy and petroleum.

When organizations can think far ahead, they can create some opportunities. Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it.


Importance of Maps November 25, It can also take advantage of the high exports potential that already exists. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.

However, managing the strengths of internal operations is the key to business success. Narendra Modi government is planning to set up several power plants. It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh. It usually relates to events, trends, issues, natural calamities and expectations. Log into your account. Import of machinery under OGL list possible. The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study.

The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and counter the threats in its environment.

Though some elements affect the organization as a whole, others affect only the management.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

For company to function very well and to be productive to its maximum standard effective strategy should not be impeded. The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities and threats. Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions.

Environmental Science, Engineering and Management. This is achieved by brainstorming.